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Which form builder fits the form you need

Compare every form builder on ease of building, how the form looks, logic and question types, what happens after submit and value for money, with the evidence behind each score.

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All 43 form builders

Typeform

One question at a time, beautifully — and a response cap that arrives fast.

You build it in an editor
Lead capture
Surveys and feedback
Typeform logo
Ease of building5/5
How the form looks5/5
How much you can change it3/5
Logic and question types4/5
What happens after submit5/5
Value for money1/5
View details

Gravity Forms

No free version, no response limits, and an annual licence for your own site.

You build it in an editor
Lead capture
Registrations and bookings
Payments and order forms
Applications and intake
Gravity Forms logo
Ease of building3/5
How the form looks3/5
How much you can change it5/5
Logic and question types5/5
What happens after submit4/5
Value for money4/5
View details

Tally

Unlimited forms and submissions free, including logic, calculations and signatures.

You build it in an editor
Lead capture
Surveys and feedback
Registrations and bookings
Tally logo
Ease of building5/5
How the form looks4/5
How much you can change it4/5
Logic and question types5/5
What happens after submit4/5
Value for money5/5
View details

Jotform

Thousands of templates, and a free plan limited by volume rather than by features.

You build it in an editor
Lead capture
Registrations and bookings
Payments and order forms
Applications and intake
Surveys and feedback
Jotform logo
Ease of building4/5
How the form looks3/5
How much you can change it5/5
Logic and question types5/5
What happens after submit5/5
Value for money3/5
View details

Fillout

A thousand free responses a month, with logic and integrations included.

You build it in an editor
Lead capture
Applications and intake
Registrations and bookings
Surveys and feedback
Fillout logo
Ease of building4/5
How the form looks4/5
How much you can change it4/5
Logic and question types5/5
What happens after submit5/5
Value for money4/5
View details

Paperform

You write a page and drop the questions into it, on a very small free allowance.

You build it in an editor
Payments and order forms
Registrations and bookings
Lead capture
Paperform logo
Ease of building4/5
How the form looks5/5
How much you can change it4/5
Logic and question types4/5
What happens after submit4/5
Value for money2/5
View details

Cognito Forms

Calculations, approvals and save-and-resume, free to a hundred entries a month.

You build it in an editor
Applications and intake
Payments and order forms
Registrations and bookings
Cognito Forms logo
Ease of building4/5
How the form looks3/5
How much you can change it2/5
Logic and question types5/5
What happens after submit4/5
Value for money4/5
View details

Google Forms

Free with a Google account, unlimited responses, and deliberately plain.

You build it in an editor
Surveys and feedback
Registrations and bookings
Lead capture
Google Forms logo
Ease of building5/5
How the form looks2/5
How much you can change it1/5
Logic and question types3/5
What happens after submit3/5
Value for money5/5
View details

Microsoft Forms

Quick surveys inside Microsoft 365, with responses that sync into Excel.

You build it in an editor
Surveys and feedback
Registrations and bookings
Microsoft Forms logo
Ease of building5/5
How the form looks2/5
How much you can change it1/5
Logic and question types3/5
What happens after submit3/5
Value for money4/5
View details

WPForms

A beginner-facing WordPress plugin with a free version and four licence tiers.

You build it in an editor
Lead capture
Registrations and bookings
Payments and order forms
WPForms logo
Ease of building4/5
How the form looks3/5
How much you can change it5/5
Logic and question types4/5
What happens after submit4/5
Value for money3/5
View details

Fluent Forms

A fast WordPress plugin with logic and calculations in the box, from $63 a year.

You build it in an editor
Lead capture
Surveys and feedback
Registrations and bookings
Payments and order forms
Fluent Forms logo
Ease of building4/5
How the form looks3/5
How much you can change it5/5
Logic and question types5/5
What happens after submit4/5
Value for money5/5
View details

forms.app

Unlimited responses on every plan, including the free one.

You build it in an editor
Surveys and feedback
Lead capture
Registrations and bookings
Payments and order forms
forms.app logo
Ease of building4/5
How the form looks4/5
How much you can change it4/5
Logic and question types4/5
What happens after submit4/5
Value for money5/5
View details

Wufoo

A long-established builder with a small free tier and per-entry charges past the cap.

You build it in an editor
Lead capture
Surveys and feedback
Registrations and bookings
Wufoo logo
Ease of building4/5
How the form looks2/5
How much you can change it4/5
Logic and question types3/5
What happens after submit3/5
Value for money2/5
View details

Formstack

Forms, documents and signatures for regulated work, priced well above the rest of the field.

You build it in an editor
Applications and intake
Registrations and bookings
Payments and order forms
Formstack logo
Ease of building3/5
How the form looks3/5
How much you can change it3/5
Logic and question types5/5
What happens after submit5/5
Value for money1/5
View details

Zoho Forms

Capable forms inside the Zoho suite, with a real free tier and unusually cheap paid plans.

You build it in an editor
Applications and intake
Registrations and bookings
Surveys and feedback
Lead capture
Zoho Forms logo
Ease of building4/5
How the form looks3/5
How much you can change it5/5
Logic and question types4/5
What happens after submit5/5
Value for money5/5
View details

HubSpot Forms

Free forms that feed a CRM, which is the entire point and the entire catch.

You build it in an editor
Lead capture
Registrations and bookings
HubSpot Forms logo
Ease of building5/5
How the form looks3/5
How much you can change it2/5
Logic and question types3/5
What happens after submit5/5
Value for money4/5
View details

HeyForm

An open-source conversational builder you can self-host, or pay for from $15 a month.

You build it in an editor
Surveys and feedback
Lead capture
Registrations and bookings
HeyForm logo
Ease of building4/5
How the form looks4/5
How much you can change it5/5
Logic and question types4/5
What happens after submit4/5
Value for money5/5
View details

Formsite

A long-running builder for forms with real workflow behind them, trial only, no free tier.

You build it in an editor
Applications and intake
Registrations and bookings
Payments and order forms
Surveys and feedback
Formsite logo
Ease of building3/5
How the form looks2/5
How much you can change it3/5
Logic and question types4/5
What happens after submit4/5
Value for money3/5
View details

involve.me

Quiz funnels with scoring and email automation, sold as lead generation rather than as forms.

You build it in an editor
Lead capture
Surveys and feedback
involve.me logo
Ease of building4/5
How the form looks4/5
How much you can change it4/5
Logic and question types4/5
What happens after submit4/5
Value for money3/5
View details

MakeForms

A security-positioned builder with capable forms and pricing that starts high.

You build it in an editor
Applications and intake
Lead capture
Surveys and feedback
MakeForms logo
Ease of building3/5
How the form looks3/5
How much you can change it4/5
Logic and question types4/5
What happens after submit4/5
Value for money2/5
View details

Formidable Forms

A WordPress plugin built around calculations and views, with a four-step licence ladder.

You build it in an editor
Applications and intake
Payments and order forms
Registrations and bookings
Surveys and feedback
Formidable Forms logo
Ease of building3/5
How the form looks3/5
How much you can change it5/5
Logic and question types5/5
What happens after submit4/5
Value for money3/5
View details

Ninja Forms

A free WordPress core plugin on unlimited sites, with everything else sold as add-ons.

You build it in an editor
Lead capture
Registrations and bookings
Payments and order forms
Ninja Forms logo
Ease of building4/5
How the form looks3/5
How much you can change it4/5
Logic and question types3/5
What happens after submit3/5
Value for money3/5
View details

Formspree

Point your own form at their endpoint and stop thinking about the server.

You write the form, it catches the answers
Formspree logo
Ease of building3/5
How the form looks1/5
How much you can change it5/5
Logic and question types2/5
What happens after submit4/5
Value for money4/5
View details

Forminit

A form backend that posts your submissions onward to wherever you actually work.

You write the form, it catches the answers
Forminit logo
Ease of building3/5
How the form looks1/5
How much you can change it5/5
Logic and question types1/5
What happens after submit4/5
Value for money4/5
View details

Basin

A form backend that keeps collecting after you pass the plan you paid for.

You write the form, it catches the answers
Basin logo
Ease of building3/5
How the form looks1/5
How much you can change it5/5
Logic and question types2/5
What happens after submit4/5
Value for money4/5
View details

Web3Forms

Unlimited forms and a working free tier, with an access key instead of an account.

You write the form, it catches the answers
Web3Forms logo
Ease of building4/5
How the form looks1/5
How much you can change it5/5
Logic and question types1/5
What happens after submit3/5
Value for money5/5
View details

SurveyMonkey

The survey everyone has already filled in, priced very differently by the month.

A survey and research platform
Surveys and feedback
SurveyMonkey logo
Ease of building5/5
How the form looks4/5
How much you can change it3/5
Logic and question types4/5
What happens after submit4/5
Value for money2/5
View details

Qualtrics

Research depth aimed at organisations, with no price on the page at all.

A survey and research platform
Surveys and feedback
Qualtrics logo
Ease of building2/5
How the form looks4/5
How much you can change it4/5
Logic and question types5/5
What happens after submit5/5
Value for money1/5
View details

Alchemer

Serious survey capability, sold per user, and much cheaper bought by the year.

A survey and research platform
Surveys and feedback
Alchemer logo
Ease of building3/5
How the form looks3/5
How much you can change it4/5
Logic and question types5/5
What happens after submit4/5
Value for money2/5
View details

SurveySparrow

Surveys that arrive as a conversation rather than a page of questions.

A survey and research platform
Surveys and feedback
SurveySparrow logo
Ease of building4/5
How the form looks4/5
How much you can change it4/5
Logic and question types4/5
What happens after submit4/5
Value for money3/5
View details

QuestionPro

A research suite sold by the seat, with the analysis tools researchers ask for.

A survey and research platform
Surveys and feedback
QuestionPro logo
Ease of building3/5
How the form looks3/5
How much you can change it3/5
Logic and question types5/5
What happens after submit4/5
Value for money2/5
View details

SurveyPlanet

Unlimited surveys and unlimited responses, free, with the useful exports paid.

A survey and research platform
Surveys and feedback
SurveyPlanet logo
Ease of building5/5
How the form looks3/5
How much you can change it4/5
Logic and question types3/5
What happens after submit3/5
Value for money5/5
View details

SurveyLegend

Picture-led surveys, priced by how many replies each one may collect.

A survey and research platform
Surveys and feedback
SurveyLegend logo
Ease of building4/5
How the form looks4/5
How much you can change it3/5
Logic and question types3/5
What happens after submit3/5
Value for money3/5
View details

Sogolytics

An experience platform for organisations, with pricing available only on request.

A survey and research platform
Surveys and feedback
Sogolytics logo
Ease of building3/5
How the form looks3/5
How much you can change it3/5
Logic and question types4/5
What happens after submit4/5
Value for money1/5
View details

QuestionScout

Deep control over how a form looks, priced per person who edits it.

You build it in an editor
Surveys and feedback
Lead capture
QuestionScout logo
Ease of building4/5
How the form looks4/5
How much you can change it5/5
Logic and question types4/5
What happens after submit3/5
Value for money4/5
View details

Formless

Describe what you want to learn and it interviews the respondent for you.

You build it in an editor
Surveys and feedback
Lead capture
Applications and intake
Formless logo
Ease of building4/5
How the form looks4/5
How much you can change it3/5
Logic and question types3/5
What happens after submit3/5
Value for money2/5
View details

123FormBuilder

A long-established builder that no longer publishes what it charges.

You build it in an editor
Lead capture
Registrations and bookings
Payments and order forms
123FormBuilder logo
Ease of building3/5
How the form looks3/5
How much you can change it3/5
Logic and question types4/5
What happens after submit3/5
Value for money1/5
View details

Formester

A broad feature set at a low entry price, with a genuinely free tier under it.

You build it in an editor
Lead capture
Surveys and feedback
Payments and order forms
Registrations and bookings
Formester logo
Ease of building4/5
How the form looks3/5
How much you can change it3/5
Logic and question types4/5
What happens after submit4/5
Value for money4/5
View details

Rebolt

A capable free tier, then two flat prices and no per-seat arithmetic.

You build it in an editor
Lead capture
Registrations and bookings
Payments and order forms
Rebolt logo
Ease of building4/5
How the form looks3/5
How much you can change it3/5
Logic and question types4/5
What happens after submit3/5
Value for money4/5
View details

Yay! Forms

AI-built forms and surveys, advertised at half price for twice the responses.

You build it in an editor
Surveys and feedback
Lead capture
Yay! Forms logo
Ease of building4/5
How the form looks4/5
How much you can change it3/5
Logic and question types4/5
What happens after submit3/5
Value for money3/5
View details

JustAsk

Type what you want to ask, and the form already exists.

You build it in an editor
Surveys and feedback
Lead capture
JustAsk logo
Ease of building5/5
How the form looks3/5
How much you can change it2/5
Logic and question types3/5
What happens after submit3/5
Value for money4/5
View details

CliqForms

A capable mid-range builder whose entry price starts where others stop.

You build it in an editor
Lead capture
Payments and order forms
Registrations and bookings
CliqForms logo
Ease of building3/5
How the form looks3/5
How much you can change it3/5
Logic and question types4/5
What happens after submit3/5
Value for money2/5
View details

ZapForm

AI-assisted forms aimed at conversion, priced simply at fourteen or twenty-nine.

You build it in an editor
Lead capture
Surveys and feedback
ZapForm logo
Ease of building4/5
How the form looks3/5
How much you can change it3/5
Logic and question types3/5
What happens after submit3/5
Value for money3/5
View details