Both of these build forms people are noticeably more willing to finish, and they arrive at that from opposite directions. Typeform sells a format; Tally sells the absence of a bill. Choosing between them is mostly a question of which constraint you would rather live with.
One question at a time, or a page of them
The format is the first difference. Typeform shows one question at a time, full screen, and the whole product is built around that rhythm — the animation, the keyboard shortcuts, the way logic moves someone between questions. Tally is a document you type into, closer to a page with fields in it, and it can be arranged as a single page or split into steps.
The second difference is the pricing model, and it is the one that decides most cases. Typeform's entry paid plan includes a hundred responses a month, and removing the Typeform mark requires the tier above that. Tally allows unlimited forms and unlimited submissions on its free plan, within a published fair-use policy, and includes conditional logic, calculations, signatures and file uploads at no cost. Paying for Tally buys branding removal, a custom domain and partial submissions — presentation rather than capability.
The third is where the data lives. Tally is a Belgian company that states it stores all form data in the EU, which is a short answer to a question that otherwise needs a lawyer.
What you give up either way
Choosing Typeform means accepting that a successful form gets more expensive as it succeeds, and that the response counter is something you will watch. Choosing Tally means accepting less control over layout than a visual canvas offers, and that capturing part-finished responses is a paid feature — so the free plan that is generous about volume tells you nothing about who nearly finished.
Which should you choose?
Choose Typeform if the look carries the brand and the volume is predictable — a lead form on a campaign page, a considered application, a research interview. It is worth its price there, and the one-question-at-a-time format really does lift completion on anything long.
Choose Tally if you are collecting signups, feedback or registrations at a volume you cannot forecast. An unlimited free plan that already includes logic and calculations is the safer commitment, and $24 a month removes the branding if the form turns out to matter.
The honest summary is that Typeform is the better-designed product and Tally is the better default.

Typeform
One question at a time, beautifully — and a response cap that arrives fast.

Tally
Unlimited forms and submissions free, including logic, calculations and signatures.
Specs
Ratings
Ease of building
How the form looks
How much you can change it
Logic and question types
What happens after submit
Value for money
Features
Pricing
Typeform
Tally
Related comparisons
More head-to-head matchups
Explore other comparisons involving Typeform or Tally.
Comparison


Typeform vs Jotform
Typeform scores 5 for looks and 1 for value. Jotform scores 5 for customisation and 5 for logic. You are choosing between polish and capability.
Comparison


Jotform vs Tally
Two unusually generous free plans that limit different things — Jotform by volume across several counters, Tally by branding and partial submissions.
Comparison


Typeform vs SurveyMonkey
Both score 5 for ease and both are expensive in different shapes. Typeform caps responses on its entry plan; SurveyMonkey caps questions on its free one.
Comparison


Fillout vs Tally
Fillout vs Tally in 2026: two form builders that give away what others charge for. Where the free plans actually stop, and which to start with.
Comparison


Typeform vs Google Forms
Typeform scores 5 for looks against Google Forms' 2, and 1 for value against its 5. This is the widest quality-against-price gap in the directory.
Comparison


Google Forms vs Tally
Both are free and one is free at a much higher standard. Tally scores 4 for looks and 5 for logic against Google Forms' 2 and 3, with EU data storage.